Mens Fitness

Critical Approach

Men's Fitness UK Magazine

Genre:

From the title you can tell that this magazine is aimed at older males, that have an interest in keeping fit. Looking at a range of magazine covers from men's fitness you can see that they usually have a male celebrity or model posing on the front. Inside the magazine you can see that there are work outs that build your muscle, these articles would be more interesting for me than to women as women want to tone up and lose weight whereas men like to build up there muscles. 

Production House:

American media, who is a modern publishing company that publishes magazines mainly aimed at the male genre, publish men's fitness. This magazine was founded in 1987, and has been publish issues every month since 1988. American Media also publishes magazines such as muscle&fitness, shape and flex.

Producers:

Jon Lipsey is the current editor in chef at Men's Fitness, like most editor he had a great interest in the articles published by men's fitness. He has a great interest in helping people progress in fitness professions and business's.

  

Content:

Men's Fitness publishes articles mainly based around workouts, fitness and nutrition. they also give advice to men about dating sex, male fashion and male grooming but mainly it is about the fitness side. They also have interviews with stars and how they train, this is to give men inspiration, and gives males a figure to aim for.

Style Production:

Like most magazines there is usually a celebrity in the middle of the cover and either side captions or titles from the articles inside to draw attention and catch the eye of potential buyers. They mainly use black, white, red and blues colours on the cover and throughout the magazine, these aren't classed as girly colours when they are put with the right fonts and layout. The magazine has a formal feel to it, this will draw males in as they like to think they are hard workers with formal lifestyles.

Target Audience:

This magazine is aimed at males aged 21-40 years of age that have an interest in fitness and how they can improve their physical health. Males interested in this magazine would probably be keen gym go-er's and the articles would be of interest to me that also enjoys team sports and seeing their mate.