Elle Magazine

Critical Approach

Elle Magazine

Genre:

Elle magazine is aimed at females, you can tell this because the magazine uses colours the will attract females such as white, red, pink ect. You can also tell this because the cover always has a female on it and the main one, inside all the fashion is female clothing.

Production House:

Elle magazine originates from France where Helene Gordon-Lazareff founded it with her husband Pierre Lazareff. Peirre was also the founder of a French newspaper. Helene wanted the magazine to inspire females interested in fashion and to be used as a kind of fashion index. The magazine was launched in America 34years after it was first was launched in France. Slowly it grew and is now launched in 25 other countries as well.

Producers:

Robbie Myers is now the editor-in-chief of the US edition, and has been since 2000. She has worked magazines such as Rolling Stones, Instyle, Seventeen and Careers. She had only been working at Elle for two years before she because editor-in-chief. She also starred in hit series ugly betty, playing herself as the editor of Elle.

Content:

Elle magazine offers a wide range of article that females will be interested such as runway news, showing pictures from the recent runways and informing the audience how the runway way delivered and received. They also do articles on the latest fashion trends, who’s setting them and who is wearing them.  Tips on beauty, hairstyles, and how to keep healthy are so given seeing as these are things a wide range of females are interested in.

Style Production:

Elle magazine is set out in a very sophisticated way, with a smart cover normally with a successful female on the cover. One of the main fonts used in century gothic, this is because its quiet a girly font and stands out to the female eye. The colours used are light feminine colours, white, red, pink and black are colours often used on the cover and throughout the magazine. The magazine is quiet a thick magazine and the stem is strong, on the stem it is normally plain white with the title and issue date on it, its usually kept simple.

Target Audience:

Elle is aimed at females aged 20 to 30, who have an interest in their image and fashion. You can tell this because on average the price is around £3 an issue and to a female at college or university (16-21) this would be quite a lot of money for a magazine. Like before the colours and contents tell’s you very clearly it is a magazine aimed at females. Although it is aimed at females ages 20-30, not all females will be interested in buying it as it has a very particular fashion taste and doesn’t cater for a wide range of trends, in other words it is a very ‘girly’ magazine.