Audience Theory
Paragraph set-up:
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Explain the
Effects Theory – Context, Experiments, Problems etc
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Explain the
Uses & Gratifications Theory – Reasons for its development, Problems,
On-going developments etc
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Do you think you are an Active or Passive
consumer of the media, or both! Give examples of specific media texts that
you have recently consumed have resulted in:
a) a passive response
b) an active response
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4. Do you think there are particular
Genres/Forms that demand a passive or active response?
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5. Which argument or theory do you think is most
useful or convincing? Why? Provide examples to illustrate your thoughts.
There is an
argument that the audience, especially children and vulnerable individuals,
should be protected from violent and explicit material in the media, as they
are influenced by them.
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6. What do you think about this possibility?
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7. Can you discuss any specific examples?
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Advertising
is a very powerful media tool that aims to persuade us to buy certain products
by claiming that we 'need' these to make
out lives better. Ads aimed at children
are supposedly, tightly regulated.
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8. In what ways do you respond to advertising
messages?
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- does it
depend on the product?
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- the media
communicating the message?
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- the high
production/creative impact?
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- an emotional
response?
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- individual,
personal values and responses?
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Discuss 3 (or
more) specific examples and your own responses as part of this debate.
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Censorship
debates consider both passive
and active consumption and our ability to de-construct the content and make
rational decisions. Censorship may be
considered to be necessary but it takes away choice from the audience.
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9. What are your
thoughts about censoring media material?
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Discuss/consider
relevant examples.
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Uses &
Gratifications Theory
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Complete your own Hierarchy Of Needs
Intro
In the essay i am going to be looking at
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